![]() When you're ready to put ideas into action, Figma's strategic plan templates give your team the direction they need to succeed.Affinity diagrams, sometimes referred to as affinity maps or the KJ approach, promote good decision-making and teamwork. To optimize your next brainstorming session, try this affinity diagram template with your team in FigJam. Product and design teams use affinity diagrams during the design thinking process to consider user needs, rank design ideas, and prioritize product features for a more user-centered design. Use affinity diagrams for project management to group tasks, assign roles, and prioritize activities. An affinity diagram organizes raw data into common themes and key insights you can use for interviews, surveys, and usability tests. Affinity diagrams collect ideas, data, and opinions from team members to help you find new approaches to complex issues. Now that you've covered the basics, here are four ways to put your affinity mapping skills into practice: Discuss the patterns you've discovered, how they relate to user research, and what next actions they suggest. Review common themes and groupings, and title each category and supergroup. Now you’re ready to extract insights and plan your next steps. Once you've organized your affinity diagram, write a problem statement at the top. This helps you identify overarching themes, recurring pain points, and key insights. You can also organize related groups into columns under a super header. If you spot recurring themes across categories, you could merge them into larger categories, called supergroups. On header cards, briefly summarize each category. Discuss any surprising patterns you spot and debate where controversial notes or loners belong. Invite team members or stakeholders to suggest a name or heading for each grouping of ideas. At this stage, the focus is on grouping, not ordering. It's okay if you end up with "loners," or ideas that don't fit into a group. This step should be done silently, to concentrate on grouping ideas with common themes. Look for relationships among individual ideas to come up with related groupings. To get the ideas flowing, check out qualitative data you've collected from surveys, user interviews, and other UX research. Write down each idea or piece of data on a separate sticky note or card, and stick it on a physical or digital whiteboard. You can complete your affinity map in 5 simple steps. With a glance at your affinity diagram, stakeholders get a clearer view of complex issues for more informed decision-making. As patterns emerge, team members can spot opportunities to improve user experience. Benefits of affinity diagramsĪffinity diagrams help you synthesize a large number of ideas into a neatly organized roadmap of insights, bringing structure to real-time brainstorming sessions. What do you do next? When you're overwhelmed with input, affinity mapping can surface underlying patterns so you can decide next steps. Imagine you're a team leader who's just completed a brainstorming session. Whether you're a designer, product manager, or UX design researcher, affinity diagrams can help you synthesize and reconcile feedback. Color-coding highlights similar ideas, revealing natural relationships among different data points-as you can see in this FigJam affinity diagram example. Collaboration among key stakeholders is essential in this methodology.Īffinity diagrams help you organize a large amount of information into related groups under category headings. A brainstorming session facilitator records each idea, clusters similar ideas, uncovers key insights, and plans next steps. ![]() How to read an affinity diagramĪffinity diagrams are also called affinity maps, affinity charts, or the K-J method, after their inventor, anthropologist Jiro Kawakita-but most affinity maps are actually group efforts. Powerful for complex problems, affinity diagrams organize scattered ideas, encourage group discussions, and uncover hidden insights, making them invaluable for creative problem-solving. ![]() ![]() These diagrams foster collaboration, identify patterns, and aid decision-making by structuring complex data. Each idea, jotted on a sticky note, is sorted into clusters that reveal common connections. Get this template What is an affinity diagram?Īn affinity diagram, also called an affinity chart, streamlines team brainstorming by grouping ideas based on similarities and themes. Start your affinity diagram in FigJam with a free template. ![]()
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